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Michel Sag, who started his working life in the 1970s, started his professional business life by establishing his first workshop under the name of "Michel's Gold and Silver Workshop" in 1994 mostly on the production of chains, seal rings, frames, and filigrees.
Due to the high demand for product works of Michel, he established the "Mega Guld MSG AB", which is present today in Stockholm, Sweden in 1997.
This company, which was established, focused on men's rings and personalized designs, as well as on filigree, fantasy jewelry, engagement rings, wedding bands, and bracelet models, and continued to produce by every detail in the jewelry sector with the experience gained afterward.