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About Mega Guld

Our History and Current Structure

Mega Guld MSG AB was founded in Stockholm, Sweden, in 1997 and is a Sweden-based B2B jewelry company serving the professional jewelry industry.


We work with jewelers, retailers, jewelry stores, online businesses, designers, brands, workshops, and wholesale buyers. From wholesale product supply to project-based manufacturing, we provide solutions for a wide range of professional jewelry needs.

Michel Sag Jewelry Story Picture
Michel Sag Jewelry Story Picture

Our History and Current Structure

Mega Guld is built on the company founder’s more than 55 years of experience in the jewelry industry. Traditional jewelry knowledge, commercial experience, and expertise developed over the years form the foundation of Mega Guld’s B2B approach today.


Over the years, Mega Guld has evolved beyond traditional product supply into a broader B2B structure designed to meet the diverse needs of professional jewelry businesses.


Today, Mega Guld brings together wholesale finished jewelry collections, gold mountings and semi-finished components, custom manufacturing, collection development, 3D/CAD modeling, and private label production support under one B2B structure.


Our customers can choose from our existing collections, request modifications to selected models, or develop new products based on their own designs, references, and technical requirements.


Each project is evaluated according to product type, design structure, metal preference, stone details, measurements, quantity, and technical feasibility. This allows us to manage both day-to-day product supply and custom production or collection development projects in a controlled and professional manner.

Our Mission

Our mission is to provide professional jewelry businesses with reliable and flexible B2B manufacturing and supply solutions tailored to their needs.


We aim to understand our customers’ product development, mountings, custom manufacturing, collection development, and brand requirements, and to develop solutions that are technically feasible and commercially suitable.


In every project, we focus on understanding customer requirements accurately, clarifying technical details, and managing the order process in a controlled and professional manner.


Open communication, order accuracy, consistent quality, and long-term business relationships are at the core of our working approach.

Our B2B Approach

At the core of Mega Guld’s working model is understanding the needs of each professional customer and developing the right solution accordingly.


Some customers require ready-made wholesale collections, while others use mountings and semi-finished components as part of their own production processes. Others work with us to develop new designs, custom production projects, collections, or private label product lines.


For this reason, rather than following a single production model, we use a flexible B2B approach shaped around the technical and commercial requirements of each project.


For suitable projects, design details are reviewed before production with the support of 3D and CAD modeling. Reference images, sketches, measurements, and technical information provided by the customer are evaluated to determine production feasibility.


For Mega Guld, a B2B partnership means more than simply supplying products. Our goal is to support professional customers in developing new products, expanding their collections, and building a reliable long-term production framework for their brands.

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Our Vision

Our vision is to strengthen Mega Guld’s position as a trusted and preferred B2B jewelry partner in international markets. 


By bringing together wholesale product supply, mountings, custom manufacturing, digital design, and collection development under one structure, we aim to meet the changing needs of professional customers of different sizes.


We aim to be more than a product supplier for jewelers, retailers, designers, and emerging jewelry brands — we seek to be a long-term business partner that works alongside them in new product and collection development.


By continuously developing our manufacturing capabilities, digital design support, and B2B service structure, we aim to provide more comprehensive solutions to professional customers across international markets.

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